Similar to an elevator speech, the introduction needs to have a strong hook that explains what the company does. For example, with an existing company, that information might be as simple as adding recent annual sales or number of employees to the basic company information in the first bullet here.
There is no set order of appearance of the different key items included. Readers expect it to cover your business, product, market, and financial highlights, at the very least see below for more detail on this.
Mention your exit strategy. Size or scale. These factors appear to be the major causes of the decreased sales volume of Choice Chocolate. Keep it as short as you can without missing any essentials.